Akhil's Notes

SE 101: Working with Marketing

This is part of a series on Sales Engineering. In other posts (to come), we've established that Sales Engineering sits in the middle of bunch of teams.

This time we're focusing on Marketing.

Marketing is about explaining what you do and how it will improve prospects' lives. Here 'prospect' includes potential employees as well as customers. It's so important to get external messaging right out to build your pipeline with the right types of leads.

Sales Engineering supports Marketing by getting specific on how your solution will help your prospect. More often than not, that means saving time/effort/money or unlocking new opportunities and growth.

Getting this value across using the product is a core responsibility of Sales Engineering. Aspects of this will be ongoing, part of a regular business cadence, while others spike throughout the year.

Core responsibilities

Getting the value across

Supporting events, like conferences and webinars

#sales-engineering